"We celebrate beauty in all its forms."

Rebecca is a fashion jewelery brand on the market for over twenty years, known for its particular attention to design, quality and artisanal manufacturing, 100% Made in Italy. Our headquarters is located near Florence, where we take care of every aspect of our jewels every day, from design to shipping.

With Rebecca, jewelery becomes a style icon, a fashion accessory with a strong personality and a high design content. CEO Alessandro Testi has been capable of expressing and designing "beauty" since the first collections, combining new technologies with ancient goldsmith arts, giving Rebecca jewels a unique and original charm.


 

From the beginning, the maison's strategy has been that of a large fashion house with international advertising campaigns, featuring high-level agencies, photographers and models. The brand's presence in the editorial media is also fundamental, so much so that it has maintained the lead in investment among its competitors in Italian and international women's fashion publications for years.

The Rebecca brand is present in Italy in around 500 independent jewelers, several single-brand stores including Venice, Forte dei Marmi, Dubai and in over 30 countries around the world.



In 2023 Alessandro's daughter, Rebecca, was appointed Chief Brand Officer of the brand. Innovation and uniqueness remain the pillars of the brand, but with an eye to the future: carefully following the themes of recycling and care for the environment, such as packaging made from recycled material and collections with stones from plastics coming from oceans and beaches.